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Persuasive Arts

Persuasive Arts

How to Write a Killer Bio Story

Aside from your main headline, your bio is the single most important part of your website. But so many people completely screw this up.

You know the kind of bio I’m talking about… the one that contains many words, but manages to communicate nothing:

“Joe Blow is a passionate, heart-centered entrepreneur and creative visionary who helps bold changemakers live fearless lives and step into their full leadership. His mission is to make the world a better place by helping people align their passions with their purpose, and manifest their dreams through connecting their intentions with their vision.”

The problem with this type of bio is that anyone can say these things about themselves. For example:

–> “Entrepreneur” could mean => took a weekend course on how to be a life coach and the next Tuesday, decided he doesn’t want to “trade dollars for hours” so has just enrolled in his first course in how to create courses. Just last week, he put up his first online course so he can reach “one to many” with his weekend coaching skills.

–> “Creative visionary” could mean => took an ayahuasca journey.

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Persuasive Arts

This guy turned a piece of trash into $100,000…

In 2005, Kyle MacDonald was a 25-year-old unemployed guy in Montreal, being supported by his girlfriend, a dietician. She was close to ending things with him, because she was so tired of him mooching off her for rent and other expenses. He had to think of something fast. He applied for a few more jobs (again), and heard nothing (again.)

What he really wanted was to own a home, free and clear, so that he and his girlfriend could live there, without worrying about paying rent or getting kicked out.

But, as a guy who was barely making ends meet, working itinerant gigs promoting products at trade shows, that seemed a far-off dream.

Pondering what he should do, he remembered a game he played as a kid, called “Bigger, Better,” where you trade a small, common object, for something else better, and trade that for something else, and on and on, and see what you can get. He remembered some kid in his town started with a penny one day, and ended up with a couch by the end of the day.

In a spark of genius, or madness–is there a difference?–he decided he would try to realize his dream of getting a house. By playing the game. “I would become the greatest Bigger, Better player the world had ever seen, bar none,” he wrote of his plan.

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Persuasive Arts

How to Have a Personality in Marketing

I just spent a few hours doing something I hope you never put yourself through—scrolling through a bunch of emails from marketing lists I had somehow gotten myself on.

These all offered some version of the same thing: overnight success with little work, dramatic results by applying tiny “tactics” and “tricks,” and secrets to simplifying the difficult areas of money, business, marketing, and also romance, love, and sex, as if these were just video games with hidden hacks.

As I read through these emails, I kept asking myself: would I invite the author of this email to a party I hosted, to become part of my social circle?

After all, if I wouldn’t want to socialize with this person, why would I want to do business with them? That’s my philosophy.

And the answer kept coming back: hell no.

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Persuasive Arts, Lectures, Videos

How to Connect With Powerful and Influential People

At Awesomeness Fest in Playa del Carmen, I delivered this keynote:

[Below is an edited transcript. There is also an audio version available for streaming and download at the bottom.]

[By the way, if–after watching this video–you’d like additional help putting these steps into action, in a way that is relevant and tailored to your particular situation, check out my page “I Will Build Your Network“]

You think you’re here right now for a just little dose of awesomeness. Actually, what you’re here for is a religious conversion. The particular religion of which I’m a missionary—and I’m going to convert every last one of you—is the religion of connecting with powerful and influential people. Everything good in my life has come through this power. The most important connection in my life, to my wife Jena, came through a mutual connection. My book deals have come through connections. Most of what has happened in my business life has come through connections. I’m going to share some secrets with you that are going to “super sauce” this power in your life.

There’s one really important distinction you have to understand if you want to be good at this skill, and bring all the benefits that I’ve already mentioned into your life. It’s a distinction between two types of networking: the “right” way, and the “wrong” way. My guess is that a lot of you are unconsciously networking the wrong way, because a lot of people do this.

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Persuasive Arts

How to Live The Writer’s Life

HiResI’ve put in my 10,000 hours at being a neurotic writer.

Now I’m sharing what I’ve learned with you!

I’ve created a course called “How to Live The Writer’s Life”

This isn’t focused on *selling* your writing (I may teach a course on that later.)

This is focused on *actually* writing.

Like, how to get yourself to do it regularly. (Which is, by the way, most of the “trick” to being a writer.)

–> How to do that most elusive thing writers are supposed to do, “Find your voice.”

–> Vulnerability vs. transparency. How to be “vulnerable” (that 2010’s must-have for writers) without being transparent about that… uh… that… that *thing* you’d rather people not know about…

–> Dealing with rejection from family, friends, and publishers (A writer who can’t deal with rejection is like a surfboard who can’t deal with water.)

–> Owning your identity as a writer fully, and dealing with people’s judgments of that identity. (“Oh, a *writer*. I see. What have you published?”)

–> How to write things people will actually read.

–> How to find the best material to write about.

–> Paying your dues as a writer adequately, but not *overpaying*!

–> How to get the feedback you need, while avoiding the feedback you don’t need. Knowing whose advice/feedback about your writing take seriously, painful as it is, and whose advice/feedback to say “Fuck off!” to.

–> How to become a better writer.

–> How to find writing mentors.

–> How to deal with the fact that most other people who are as smart as you, and who are not writers, are probably making more money than you.

–> Dealing with the greatest writing-killer the world has ever known: perfectionism

–> Gaining the courage to share your writing with an audience, before you know it’s perfect. (If you waited until you *know* it’s perfect, you might start sharing some of your writing in the old age home. And then, only because you’ve given up on waiting for things to be perfect!)

–> Career guidance for writers. If you’re going to spend all this time developing the skill of stringing words together, you might as well figure out how to make some dough from it. (No, not how to sell your writing. That’s the *worst* way to try to get paid for your writing skill.)

–> Mental Health and Sanity 101 for writers (You’re going to need it!)

Note: my own focus, for 20 years, has been non-fiction, so that’s where my perspective comes from. I have *zero* credibility on how to write fiction (create characters, plot, etc), poetry, etc., so I won’t be talking about fiction specifically. But I do think a lot of the stuff I mention above applies to fiction and poetry writers as well.

So, here is:

How to Live the Writer’s Life
A Course on All the Topics Above
by Michael Ellsberg

–> Four recorded class modules, 2 hours each

–> $150 for the series. 

–> One of the greatest components of the class, is the private Facebook group and community for the class, where you’ll meet all kinds of fellow travelers on the writing path, many of whom may become your writing buddies for life. *Here* you can share your writing, ask for feedback, ask questions and get advice from your fellow writers. Honestly, just meeting one good writing friend is worth the entire price of this course. This private group is currently alive and hopping with activity, with over 100 students participating.

I’ve also asked some of my friends who I consider to be *real writers* to join us for interviews. These are not just people who happen to have written (or had a ghostwriter write) a book as a business card for their business. These are not just people who happen to have a blog because, well, having a blog is the thing to do.

These are people who have *paid their dues* as real writers, over many years or decades, who identify as writers as a core part of their identities, who have achieved success as writers, and who are very well qualified to provide us guidance and wisdom on Living The Writer’s Life. You’ll have access to these bonus recordings as well.

This class is for you if:

  • You’ve been “wanting to write” for a long time but can’t seem to get yourself to do it. Other things always seem to take priority over your writing.
  • You “know you’ve got a book in you”- but that’s where it seems to stay- inside of you! And you want to get it OUT, into the world!
  • You feel isolated as a writer, and you long for community (a tribe) of writers on the same writing path as you
  • You feel a bit “weird” for being so obsessed with writing, almost as if it’s a guilty pleasure, and you don’t quite know how to fit this obsession in with the rest of your life, or with your family and friends
  • You’re finally ready to take your writing seriously, or take it to the next level

If any of these describe you, you’ll definitely want to be a part of this. I won’t teach this course again, so now’s your chance.

Ready to join us? Register here and you’ll get instant access to all the recordings, and the Facebook group, which is going strong.


(Be sure to click through the “Back to Michael Ellsberg” link on PayPal’s confirmation page, to get access to the Welcome materials for the course.)

Can’t wait to *see* you in the course!

To the writing life,

–Michael

Persuasive Arts

How to Live as an Artist

1. Message first.
2. Money second.
3. Money is still important, as it helps you get your message out. So don’t ignore it. But don’t put it first!

For a while, I have been stepping into my identity as an artist. As opposed to a marketer or businessperson.

What I mean by *artist* is, someone who is moved primarily by a message, and spreading that message, not by earning money or building a repeatable, systematized business. (Can art truly be repeated or systematized?)

And yet, the stereotype and reality of the “starving artist” or “struggling artist” persists. I certainly paid my dues on that front, as a seriously struggling writer in my 20s. Though I was never close to starving, I certainly struggled plenty as my career as a writer emerged.

I’ll let others judge the value of my art (which I express in my writing every day, and in what I’m co-creating with all of you in my tribe every day.)

But I do believe I’ve created something truly of value in my own lifestyle—in the way I’ve learned to *live* as an artist. I have never felt so creatively free, never felt that my message was reaching as wide an audience, or never felt as materially abundant as I do right now.

I’m not an insanely wealthy man in a financial sense. But I have enough resources flowing through my life to live very comfortably. And more important, I have the resources flowing through my life to invest it back in spreading my message, via media, Web, PR, travel, networking, connecting, relationship-building.

(Something those of the “starving artist” mentality neglect: if you don’t have money to buy food, you probably also don’t have money to buy a nice web design or travel to an important networking conference, to spread your message. When living an integrated life, money—and the getting of it—*supports* the spread of art, rather than taking away from it. Be your own arts patron!)

And, most important, I have the resources to make time and space to devote myself to creating and spreading a wider message that is important to me.

The creative life, the artistic life—without the struggling or starving.

That is what I seem to come upon, and that, I am certain, has value for a lot of other people besides me.

Yet, when I look around me, I see very little serious business/marketing/branding advice aimed at people who primarily identify as artists (in the sense I’ve described above), instead of identifying as marketers or businesspeople.

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