At Awesomeness Fest in Playa del Carmen, I delivered this keynote:
[Below is an edited transcript. There is also an audio version available for streaming and download at the bottom.]
[By the way, if–after watching this video–you’d like additional help putting these steps into action, in a way that is relevant and tailored to your particular situation, check out my page “I Will Build Your Network“]
You think you’re here right now for a just little dose of awesomeness. Actually, what you’re here for is a religious conversion. The particular religion of which I’m a missionary—and I’m going to convert every last one of you—is the religion of connecting with powerful and influential people. Everything good in my life has come through this power. The most important connection in my life, to my wife Jena, came through a mutual connection. My book deals have come through connections. Most of what has happened in my business life has come through connections. I’m going to share some secrets with you that are going to “super sauce” this power in your life.
There’s one really important distinction you have to understand if you want to be good at this skill, and bring all the benefits that I’ve already mentioned into your life. It’s a distinction between two types of networking: the “right” way, and the “wrong” way. My guess is that a lot of you are unconsciously networking the wrong way, because a lot of people do this.