In 2005, Kyle MacDonald was a 25-year-old unemployed guy in Montreal, being supported by his girlfriend, a dietician. She was close to ending things with him, because she was so tired of him mooching off her for rent and other expenses. He had to think of something fast. He applied for a few more jobs (again), and heard nothing (again.)
What he really wanted was to own a home, free and clear, so that he and his girlfriend could live there, without worrying about paying rent or getting kicked out.
But, as a guy who was barely making ends meet, working itinerant gigs promoting products at trade shows, that seemed a far-off dream.
Pondering what he should do, he remembered a game he played as a kid, called “Bigger, Better,” where you trade a small, common object, for something else better, and trade that for something else, and on and on, and see what you can get. He remembered some kid in his town started with a penny one day, and ended up with a couch by the end of the day.
In a spark of genius, or madness–is there a difference?–he decided he would try to realize his dream of getting a house. By playing the game. “I would become the greatest Bigger, Better player the world had ever seen, bar none,” he wrote of his plan.