Annie Lalla’s first career after college was working as a relationship facilitator, in a multinational corporate setting. Graduating with an honors degree in biology and philosophy from University of Toronto, Trinity College, she took a job as a junior programmer in the IT division of Bell Canada, the national phone company. She quickly rose in her position to IT Product Manager, where she became a de-facto liaison between internal business development teams and software engineers for global telecom companies such as Versatel (Amsterdam), MCI WorldCom, Cable & Wireless (London,) Jupiter Telecoms (Japan), and Vonage (Canada & US).
In this role, Annie discovered the values, expectations, and agendas of the business development and engineering teams within companies were often antagonistic and seemingly irreconcilable. Sales teams want new features to sell customers, expecting them to be delivered fast. Marketers, famous for underestimating the time required to design sophisticated software features, would pressure the engineers to deliver. The engineers in turn would feel frustrated and angry, and they would push back, leading to epic and often heated conflicts between silos.
Annie created herself as the bridge and peacemaker among warring internal factions. Holding the relationship between the two teams as paramount, Annie optimized for solutions where both got their basic needs met, while maintaining all dignities intact.
During this time, Annie discovered her real passion was not managing software initiatives, but mediating the interpersonal relationships between the people involved in her projects. She saw how the emotional power dynamics she adeptly facilitated at work paralleled those occurring in romantic relationships.
It was then Annie realized her deepest calling was to help couples in love create evolutionary relationships that would last a lifetime. At this time, Annie parlayed her wisdom in bridging difficult relationships within the high-level corporate sphere, into her career as a professional Love Coach. She invested in an intensive two-year coach training program with Level 7 Leadership, and then opened her private practice as a Love Coach in New York.
Over the last decade, Annie has coached hundreds of singles and couples across a wide swath of cultural niches, from middle-class housewives to household-name pop stars and famous multi-millionaire entrepreneurs. She’s rescued many a cynic from loneliness, saved dozens of marriages, and helped guide numerous couples towards falling and staying in love.
In 2012, Annie appeared as a meta-love coach in the Bravo reality TV series Miss Advised. She has also appeared as a love and relationship expert on Fox and CBS, and her work has been featured in Elle & other magazines.
But Annie’s proudest achievement by far is inspiring the world’s leading seduction guru, Eben Pagan (aka David DeAngelo of “Double Your Dating”) to believe in True Love. Eben had mastered the skills of seducing women (and in fact played a prominent role on the international-bestselling book The Game by Neil Strauss). But despite success in dating, he was a still a skeptic about love, and was unable to maintain long-term relationships.
Annie fell in awe the moment she saw him, and within months of courting, he asked her point blank: “Why are you choosing me? I’m no good at relationships. I’m like Mt. Everest.”
Annie knew she could love this man better than anyone else, and she was willing to do whatever it took—so she put on her emotional hiking boots and got busy climbing. It was not an easy path to win over this man’s heart, and several times during their courtship, she considered giving up this mountain of work.
However, she persisted and they continued their ascent, and within one eventful year, Eben got down on one knee and asked Annie to be his wife. It’s been 9 years since they fell in love, and now they are the proud parents of their five-year old daughter “Love” -named after her hard-won origin story.
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Boom. 638 words.
I can guarantee you, aside from your main headline, those are the most important ~638 words on your site.
Having a great bio on your website can be the difference between clients deciding they *must* work with you ahead of all your competition… vs. being seen as just another generic _______ (whatever you do).
The thing is, for some weird reason, people think this is the one highly-important aspect of their website they should do entirely on their own, with no outside help.
That’s like thinking you should do your own paint job on your car.
Just like there are people who have spent their entire career learning to do great paint jobs on cars, there are people who have spent years or even decades learning the art and craft of honing in on a perfect bio.
Just like you invest in the graphic aspects of your website–which in most cases are far less important than the bio…
Wouldn’t it make sense to invest in a professional writer to do your bio story?
Within 90 minutes on the phone with me, as I write for you in live-action over Google Docs, we can have your new bio story sparkling and ready for your site.
This is an incredibly cost-effective, high-leverage, low-hanging-fruit investment in up-leveling your business or practice in 2019.
I’ve got space for 5 of these bios coming up.
Be one of the 5, and get the year started right.
Reserve your bio writing spot on my calendar below.
Can’t wait to rock your story for you–and to help make 2019 your best business year EVER!
–Michael